Mission

Our mission is to create 'the world's best performance golf shafts' filled with inspiration and innovation, making golf more meaningful and exciting.

Feruga and our parent company DN Golf Factory aims to deliver awe to our customers, partners, and all golfers.

Through collaboration and innovation, integrity, and a dedication to the highest quality, we aspire to craft the beauty of the swing and the joy of achievement together. The shafts of DN Golf Factory are born from a perfect harmony of science and technology, always welcoming new ideas and communicating with golfers with an open heart.

DN Golf Factory loves golf and seeks to grow alongside all golfers through this inspiring journey.

Core Values

Inspiration
Our core value of inspiration focuses on leaving a profound impression on our employees, customers, and golfers. We provide awe to our employees through excellent teamwork and rewarding their achievements. This collective inspiration is embodied in our shafts, delivering exceptional service and products that deeply move our customers and golfers. We are committed to continuously striving to inspire our employees, customers, and all golfers.
Innovation
We continuously improve our products and servicesby introducing new ideas and technologies, striving to adapt and evolve in a changing environment. Our entire company collaborates creatively, and through continuous product testing, we will create innovative shafts. We maintain a stable yet innovative corporate culture, aiming to sustain our leading position in the industry through continuous growth and development. Innovation is in our DNA, and we are committed to relentless challenges.
Collaboration
We will meet the needs of our customers through close collaboration with them, and create better shafts through cooperation with our colleagues. Collaboration will be the foundation for our success and growth, and by working together, we will achieve high goals.